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Health clubs are in a pickle right now. Not only are they struggling under a load of new regulations and expectations, but they must figure out how to lure clients back into the gym —where the money is made. Just how can gyms rebuild faith in their brand, their facility, their people? Is there a roadmap to follow? Here are the Facts In truth, gyms are not petri dishes of disease. Early non-peer reviewed research shows minimal transmission of COVID-19 at gyms when proper distancing and hygiene methods are in place. The Oslo-based study randomized 3,764 people split into two groups — training and non-training. Of the 3,016 people who returned to be [...]
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如果每一个员工健身房走近像销售人员自己的工作？将如何影响你的健康俱乐部的businessevery一天？难道帮助或伤害留住客户？为什么你甚至想在基本的销售技巧培训员工？那岂不是成了烦人？可能不是。见，销售不只是卖东西。这是一种态度。员工是任何营销strategy.They反映你的健身房的组成的核心组成部分，你的目标是market.They你是作为一个企业谁在脸上，你雇用他们，因为他们的技能，个性，涉及到客户的能力。因此，利用你的优势的优势。 As Zig Ziglar [...]
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In many ways, the COVID-19 gym shut-down accelerated an already intense competition in the virtual health and fitness marketplace. Companies such as Peloton and Mirror were already bringing high-end, high-quality workouts into individuals’ homes, while club-staple Les Mills’ expansion into the on-demand arena created another at-home avenueencompassing classes and training programs. Meanwhile, brick-and-mortar gym shops shut down, forcing owners to pivot and change business models within weeks. Their one option? Jump into the digital fray–which is exactly what they did–giving away free classes, offering free trials, and supercharging their online community with ad hoc Zoom classes and YouTube videos. Within weeks a brand new business vertical emerged–off-site virtual fitness and remote training. Local gyms went head-to-head with national competitors. Now, it’s time for your digital vertical to turn a profit because, demand suggests, [...]
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该COVID-19大流行已经投在如何运行一个成功的，有利可图的业务，同时保持清洁和消毒健身房问题的长长的影子。工作人员要求的提高了警惕，在基础设施投资中，提高客户的认知度加上抑制需求都结合起来，既膨胀的成本和风险。今天的健身房老板走保持他或她的业务开放，这一切失去一个不确定的市场之间的细线。但是，对于业主健身房，他们的一个最大的决定可能会看到这样的流行病是一个机会，一个成长的机会，并变得更好，而不是把它看作一个不必要的经济负担。在今天的市场上，为客人提供由训练有素的，移情的员工配备一个清洁，消毒设施是核心竞争力。这是一个增值的好处是，在第一次[...]
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It’s not always easy to know which equipment you need to stock in your gym right off the bat. Some gyms operate under strict financial constraints, while others have smaller indoor spaces than they’d ideally like. In a perfect world, of course, you would be able to start with the most essential equipment and then expand to include more as your business also expands. But where do you start? What are the essentials? And if you have to choose between a high-quality barbell cage, smith machine, or leg press machine to fill out your “lower body” equipment section, what’s the best choice? All three have distinct benefits and [...]
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When you’ve been “the boss” for a long time, it can be hard to remember what it felt like working for someone else. You get used to making the decisions, holding the power, and choosing the direction in which you want your company to go. When the future of your gym business lies on your shoulders, you feel that weight every single day. Especially now, with COVID-19 fresh in everyone’s minds and the futures of independent businesses everywhere hanging in the balance, you’re probably feeling the stress of holding everything together. You might feel like you are the glue trying to keep [...]
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作为一个健身房老板，你可能一直关注在后COVID-19世界保持你的付费会员的恐惧在海湾。你可能花了强制锁定想出办法渡过危机操纵您的企业和自我规划，为您的盛大重开的策略，一旦留在家里的订单被取消。可是你知道你的员工？许多工人都面临着周围的饭碗不确定性的庞大的数字，以及担心自己的健康和他们的家庭。现在是时候计划，你将如何解决员工的恐惧，让你的[...]
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What benefits does partnering with a physical therapist bring to your gym members? As the collective age of United States citizens continues to rise, so does the rate of exercise-related injuries. For many people trying to stay in shape, effectively rehabilitating an injury now means that they must see both a physical therapist and a personal trainer, often at different facilities with no communication between them, and hope that the information they receive is consistent, safe, and helpful. This is why, immediately, it seems obvious that bringing a physical therapist into your gym space would be of huge benefitto your members. They can [...]
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这不是一件容易的罢工密切管理你的员工，让他们主动之间的平衡。根据您的管理风格，你可能会觉得它更是你的天性微操你的员工的任务，并确保每个人都越来越按照你的标准完成工作。或者，如果你对频谱的另一端倾斜，你可能会喜欢把你的手拿开缰绳，让你的员工的衣角，主要是管理自己。在大多数情况下，“正确”的方式落在这两个极端之间的灰色地带的某个地方。只有你知道你的员工[...]
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SARS-COV-2的爆发（也简称为“冠状病毒”），将所得COVID-19大流行已经影响到几乎每一个产业在全球范围。体育馆，列为“非必需的业务，”已责令关闭，直到大流行阴晴圆缺和卫生官员认为它是安全的，让公众在公共恢复正常的日常活动。作为一个健身房老板，你无疑是在正常繁忙的春天的几个月里感觉这个计划外关闭的应变。值得庆幸的是，有很多事情你可以用这个时间做不仅减少这场危机对业务的影响，也给[...]
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As the owner of a gym, drawing in new members is a topic that will always be near the front of your mind. Successful business owners never truly stop marketing. Over the years, you have probably run your fair share of gym promotions, membership discounts, and group signup events. Marketing strategies like these often - for good reason - make up the backbone of gym advertisement campaigns. However, sticking to these tried and true methods can feel a little stale after a while. Not to mention, if you neglect the technical and online sides of your marketing campaign, you are leaving dozens [...]
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If you have just opened a brand new gym, you are probably in the process of making some crucial hiring decisions. As a business owner, you know how your staffing choices affect your day to day work life, your responsibilities, and your bottom line. If you find yourself confronting the dilemma of hiring in-house personal trainers versus allowing freelancers to work out of your gym space, keep the following factors in mind. Benefits of keeping trainers on staff and paying a salary or hourly rate Often means more consistency and reliability When you hire your trainers as regular staff, you [...]
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也许最具标志性和著名举重move known to beginners and advanced lifters alike, the bench press is another compound movement you will assuredly see members performing in your gym. As with each other movement in the exercise series, knowing the proper form and equipment your gym patrons will need in order to stay safe and healthy puts you ahead of the game in terms of being able to provide a quality experience for your members. Benefits The bench press is known for sculpting fit and strong upper bodies. Chiseled pectoral muscles and bigger arms are the main draws for [...]
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As a gym owner, you might not feel the need to concern yourself with the actual exercises your clients are performing. After all, if your business is running smoothly and you have properly delegated responsibilities to your trainers and staff, then why would you need to get involved with the fitness side of things? The answer to this question is multifaceted, but it essentially boils down to two reasons:• In order to provide the best service to your members, you must understand what they want from your gym.• In order to keep your members safe and happy, you must understand how each [...]
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Fitness trainers are the bread and butter employees of gyms and fitness centers. Knowledgeable, effective trainers lend credibility to their workplace and make clients feel like their money is well spent. However, underqualified or ineffective trainers might have the opposite effect, leading clients to seek fitness expertise elsewhere. How can you, as a gym owner, ensure that your trainers are offering the best and most current industry knowledge and maintaining high standards for health and safety? A good starting point is to evaluate their third party fitness certifications. These credentials prove that a trainer has passed a fitness organization’s tests [...]
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