团结和组织 - 证明体育馆是必不可少的

  • /
  • 团结和组织 - 证明体育馆是必不可少的

当我第一次去健身房在20世纪90年代,这是一个杰米李柯蒂斯视频幻想:肌肉发达的男子绑腿和棉花丁字裤紧身衣计重台,女士们聚集,身体建设者一天打零工私人教练。Bally的甚至只是保持对女性的独立力量房。这是所有关于外观,如果你不能跟上,你没露面两次。

Today’s gyms are way different. I don’t have to tell you the range of options available to everyone of any age, skill-level or interest. It has grown into a $34-billion-a-year industry in the United States, encompassing more than 38,000 clubs and studios.

First To Shut Down

It’s too bad our reputation seems stuck in the 1980s, because when the COVID-19 lockdown came around, both federal and state government deemed us a member of the leisure class, effectively equating health clubs with movie theatres and skating rinks.

The crisis revealed the need to改变叙事在健康俱乐部——公开收回我们的故事to prove togovernments and consumers just how essential the industry is to the overall health of all communities.

作为运动医学

在过去的十年左右的时间,锻炼在维持健康预防工具已经获得了以下主要保健机构进行。建医院和销售健康中心。保险公司跳进的游戏,例如,医疗保险优势计划,它提供了“SilverSneakers”节目。

近日,运动医学美国学院(ACSM)建立了“翻阅癌症”initiative, with the goal of exercise and rehabilitation programming becoming a standard of care for cancer patients. Personal trainers were offered a new certification, theACSM / ACS认证癌症运动训练,与美国癌症协会的协议的一部分。

科学健身支持

该决定promote fitness as part of a wellness planevolved through years of scientific study. We now know controlling weight and exercising regularly can reduce our chances of contracting cancer, diabetes, heart disease and a host of other chronic conditions. Even in the COVID-19 era, we’ve learned from the CDC of a link between obesity and an increased negative reaction to the virus. And, in terms of the virus,一个强大的免疫系统is considered the first defense in fighting off the novel disease’s worst effects.

But obviously, these facts alone were not enough to keep our businesses open.

Perception Is Reality

我们怎样才能重新关注,以反映今天我们是谁,下一个关机准备?我认为,体育场馆需要共同努力,以改变行业的地方和国家的看法。市场营销和沟通策略必须是故意的,导演。事实上,健身俱乐部的医疗保健mustbecome天然关联。但如何能这样呢?在哪里可以平均健身房老板开始?

Become A United Front

它首先承认我们加强合作,共同比分开。

•带连同其他地方的体育场馆和reach out to lawmakers in your state。确保他们知道保持会员和客户安全的最佳实践。教育对体育场馆如何运作的决策者。出人意料的是,大多数议员都不知道,许多设施提供大,宽敞的房间,由个人在等特色菜运动科学大学学位都配备,并作为专业经营任何医生的办公室。

• Standardize industry practices among gyms and promote a grassroots effort to communicate those standards to state and federal governments.

•使用代言的健身联盟,IHRSA(国际健康,网球及体育俱乐部协会)或医疗界内各公司的体育场馆将图像从流氓小企业变为公司由激情驱动,以帮助的人的一个健康的生活。

•加入的势头,建立一个类似于餐馆的分级系统清洁度的行业认证。

•坦诚的交流给消费者。年轻,健康的人的照片随处可见健身广告 - 即使当球杆促进面向老年人的服务。那虚伪的推广不信任的基础之上。如果普通消费者无法相信你的健身消息,他们为什么要相信你提供一个安全,卫生的健身房?

健康的身体,健康的头脑

我们在行业内早已了解健身房是着急的避难所,为沉迷,一个社交场所资源的孤独,在这里健身满足一个有趣的地方 - 对于大多数人来说,这是一个特殊的地方。我们已经知道,因为简·方达第一拉起她的绑腿该组演习将成为巨大的。

好了,现在我们在这里,它的时间来证明我们已成长为那些对维持健康的社区负责的关键,重要的企业的国家。
凯瑟琳S. Mitseas - 20年7月17日

Links

https://www.ihrsa.org/improve-your-club/ihrsa-tells-u-s-governors-to-reopen-clubs-provides-framework/

https://www.exerciseismedicine.org/support_page.php/moving-through-cancer/

https://www.acsm.org/get-stay-certified/get-certified/specialization/cet

https://www.ihrsa.org/improve-your-club/cancer-expert-working-with-the-fitness-industry-the-holy-grail/

https://intermountainhealthcare.org/blogs/topics/covid-19/2020/06/want-a-defense-against-covid-19-strengthen-your-immune-system/https://clubsolutionsmagazine.com/2020/07 /振臂呐喊-的战斗换体育馆将要必需/

https://abc6onyourside.com/news/local/small-gym-owners-push-to-become-essential-business

Leave a Comment