需要一个数字化营销战略?试试这些技巧

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  • 需要一个数字化营销战略?试试这些技巧

As the owner of a gym, drawing in new members is a topic that will always be near the front of your mind. Successful business owners never truly stop marketing. Over the years, you have probably run your fair share of gym promotions, membership discounts, and group signup events.市场营销策略像这些经常 - 有很好的理由 - 弥补健身房广告活动的中坚力量。

However, sticking to these tried and true methods can feel a little stale after a while. Not to mention, if you neglect the technical and online sides of your marketing campaign, you are leaving dozens or hundreds of potential memberships on the table.

后面的数字营销的想法是多样化的方法,并建立流入的几行跨越多种媒体为您的企业的最大风险。如果你觉得需要丰富您的数字营销策略,并填补被忽视任何间隙,通过以下列表中工作的方式启动。

提高你的网站

在现代世界数字营销是不可选的。许多人,甚至绝大多数人听到关于新的本地企业在线。在2020年及以后,它的当务之急,以建立和保持一个强大的网上。

如果您的企业网站是没有达到标准,getting that on track应该是你的第一步。潜在的客户需要一个集中的地方,发现你的健身房,探索您在方便的格式提供的一切。

您的网站应该...•是用户友好且直观•使用了最新的搜索引擎优化技术,以新观众•提供在线的会员注册和使过程简化和方便地•功能一个有吸引力的,现代的设计,为用户提供了借鉴您的企业•使用的分析工具(如谷歌分析)的准确的印象,轨道交通,改变收视

最大化曝光率

一旦你的健身房网站检查所有这些框,您可以进一步扩大你的发现性工作。确保你的网站在各大搜索引擎结果中列出,然后创建一个谁搜索在他们的区域当地的体育场馆人民谷歌公司网页。请将您的网站连结这项业务页面上,与你的健身房的地址,电话号码和其他相关信息。

将所有这些信息不仅有助于人类发现当他们搜索本地选项你的健身房,也可以确保搜索引擎承认,当有人引用您的企业在互联网上。如果用户的帖子一Yelp的审查,你的健身房的地址和电话号码,搜索引擎像谷歌应该认识到,参考和了解其业务,以与评审环节。创建这个网站的相互连接的信息很长的路要走,使你的业务发现的潜在观众的最大数量去。

Ask for reviews and testimonials

Speaking of Yelp reviews, don’t overlook small things like this. Plenty of internet users check out reviews and testimonials on third party websites before they decide to try out a new business. Great Yelp, Google, and Facebook reviews can help get potential members past the “online shopping” portion of choosing a gym and through your front doors.

Post videos online

无论您将视频上传到YouTube(贴满了你的品牌名称和标识,当然)或到您的网站直接,只需确保您的企业拥有在线视频的存在。当营销视频显然有一个体面的预算和抛光的,明确的交付,它们会增加您的企业的信誉。

感兴趣的用户可以得到的...•一个预览如何使你的容貌设施在里面•该类型的服务为您提供•谁的你的健身房•设备的设施提供•这是最好的视觉传达的任何其他信息制定出培训师万博manbetx官网

一旦你有几个抛光,专业的视频,你可以自豪的,让观众分享到社交媒体的视频,让他们为你做市场营销的能力。

考虑主办付费课程

A large segment of the population prefers to work out from the convenience of their own homes. These are not people you will likely win over with a creative marketing strategy targeted toward getting new people in the door of your facility. Instead of letting go of this demographic entirely, why not cater to their fitness needs with online workout videos?

如果你喜欢制作视频内容,在线课程可以不仅吸引新用户的同时也产生被动收入的好方法。

Have a few of your expert fitness trainers create workout videos (try a “30 day bootcamp” style series that encourages viewers to stick around throughout the duration of a program) and offer them online for a small fee. Perhaps users could access the first video in each series for free, and follow along to the rest after they purchase an online course membership or pay a flat fee to view each video.

Start a scheduled social media campaign

Consistent, valuable content updates keep attention on your business. From videos to blog posts to general “exercise of the day” tips, keep your brand visible and in front of all of your followers by posting regularly. Use a social media scheduler to create your posts at your leisure and have them sent out to the world on a predetermined schedule.

Don’t forget newsletters! Members can subscribe to email updates to stay on top of gym news, events, promotions, tips, community highlights, and other valuable information.

Develop a business app

一个应用程序不仅是另一种方式让你的品牌在更多的眼球前(很多人搜索每天应用商店健身应用),它也可以作为一个辉煌的保留会员服务。

Apps make it beyond easy to…• Sign up for new memberships• Renew memberships with one click• View and print out class schedules• Sign up for scheduled gym classes• Request and schedule sessions with personal trainers• Receive workout reminders, tips, and motivation• Watch online workout videos included with their paid membership• Order brand merchandise• Communicate with staff• Give feedback• Apply to host events in your facility• Post in a forum for gym members to meet and chat with each other• Request additional services they would like to see your gym offer• Report safety hazards or maintenance issues they may have spotted• Implement any other features you feel like offering

可能性只有你的想象力的限制!

Links

Https://www.marketing360.com/local-advertising /7-fitness-marketing-tips-ideas-strategies/

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